THE TEAM
Two people, one visual language.
Bashir Bou Raffoul
CREATIVE DIRECTOR / CO-FOUNDER
Bashir leads the creative vision behind Visuyell, helping brands transform ideas into compelling visual experiences through photography, videography, storytelling, and strategic content production.
Youmna Ghobeira
POST-PRODUCTION LEAD / CO-FOUNDER
Youmna oversees editing and post-production, ensuring every project is refined, consistent, and delivered with the highest attention to detail.
Our Story
Visuyell began long before it had a name.
In 2012, Bashir started his career as a graphic designer after earning a Master's degree in Visual Communication.
Photography was simply a passion, a hobby he invested in little by little, often spending much of his salary on cameras, lenses, and lighting equipment. What started as curiosity quickly became a full-time pursuit.
By 2016, the equipment had outgrown his home, leading him to open his first creative space and begin taking on freelance projects for well-known brands.
In 2019, Bashir met Youmna, a video editor with over seven years of professional experience in post-production. Sharing the same passion for visual storytelling, they built both a life and a creative journey together, getting married in 2022.
In 2023, they combined their skills, experience, and passion to create Visuyell—a studio built on the belief that great visuals should do more than look beautiful; they should tell stories, create connections, and leave a lasting impression.
Today, Visuyell is the result of years of dedication, continuous learning, and a passion that grows with every project.
Our Process